Monday, 14. May 2007
A Greener Apple

Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple’s current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well.

It is generally not Apple’s policy to trumpet our plans for the future; we tend to talk about the things we have just accomplished. Unfortunately this policy has left our customers, shareholders, employees and the industry in the dark about Apple’s desires and plans to become greener. Our stakeholders deserve and expect more from us, and they’re right to do so. They want us to be a leader in this area, just as we are in the other areas of our business. So today we’re changing our policy.

Now I’d like to tell you what we are doing to remove toxic chemicals from our new products, and to more aggressively recycle our old products.

(...)

In one environmental group’s recent scorecard, Dell, HP and Lenovo all scored higher than Apple because of their plans (or “plans for releasing plans” in the case of HP). In reality, Apple is ahead of all of these companies in eliminating toxic chemicals from its products.

read on: http://www.apple.com/hotnews/agreenerapple/

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Read about it a fwe weeks ago.. looks like they are taking a step in the right direction..
http://www.greenpeace.org/international/news/tasty-apple-news-020507

"And to all the Apple fans who have contributed their thoughts and blogs and creativity to this campaign, reach over your shoulder and pat yourself on the back. Put a happy tune on your ipod and do a happy dance. You've proven you can make a real difference. You convinced one of the world's most cutting edge companies to cut the toxic ingredients out of the products they sell."

I supose better late than never.. hmm

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i will get my first powerbook, tomorrow, if all works out.

but apple can't deny that the materials used in the latest macbook (not pro) contained dangerous toxins. They should allow 100% of their equipment to be properly recycled through their stores (starting now)! no more empty promises.

This should also apply to all apple equipment, no matter how old.

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and.. only get parts from counterparties that follow the same stricked rule that they have

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