the story goes..

sony paid a bunch of stores, bars etc in areas of san fran (among other cities) to use their wall for some stencil (i am guessing) grafitti marketing.

what they didn't think through was that these were maybe parts of the town where most people can't afford to by a psp.. read bad aimed marketing..

anyway it's quite fun to see the reponse to this marketing flop:

(photo courtesy of wired.com)

more http://www.wired.com/news/images/0,2334,69741-21266,00.html