It appears to be a dead-easy online database creation capability within Google . . .

http://community.cerado.com/node/33

All your base are belong to google :-) (I had to)

I promised to shoot anyone who made an 'all your base' comment ever again.

Bang.

http://www.theregister.co.uk/2005/10/27/google_base/

Internet advertising has taken a $2bn chunk out of the $19bn classified advertising business in the US, and Google wants in.

Screenshots of the company's secret weapon to achieve this goal, Google Base, finally surfaced this week. Google denied that this glimpse of its secret under-construction destructor fleet implied that a launch of Google classifieds was imminent, and described Google Base as merely a test mechanism for advertisers to load content onto Google.