http://story.news.yahoo.com/news?tmpl=story&u=/nm/20050201/od_uk_nm/oukoe_odd_britain_tattoo&e=2

I would like to take this opportunity to remind everyone of a rather good film made a few years ago where exactly this was discussed...

http://www.imdb.com/title/tt0286204/?fr=c2l0ZT1kZnxteD0yMHxzZz0xfGxtPTIwMHx0dD1vbnxwbj0wfHE9dGF0b298aHRtbD0xfG5tPW9u;fc=8;ft=21;fm=1